About the client
Glow & Go Naturals is a Hyderabad-based D2C skincare brand selling natural, chemical-free products across their own Shopify store and Amazon. Founded in 2021, the brand had strong customer retention but was struggling to grow their acquisition funnel in a competitive digital landscape.
The challenge
A Hyderabad-based natural skincare brand was spending ₹3L/month on Meta ads with a ROAS of 1.1×, declining Instagram engagement, and no consistent content strategy. Their creative assets were outdated and competitor brands were outspending them 4× on digital.
Our approach
01
Creative audit & diagnosis
We analysed 90 days of ad performance data, identifying creative fatigue as the primary cause of ROAS decline. The same 3 ad formats had been running for 14 months without refresh.
02
Brand visual system rebuild
We redesigned their content visual language for Instagram — colour palette, typography, photography direction — to position them as a premium natural brand rather than a budget alternative.
03
30-piece creative test matrix
Using AI-powered hypothesis generation, we built a test matrix of 30 creative variants across UGC, motion graphic, and static formats — testing 6 different hooks and 5 CTA structures simultaneously.
04
3-stage funnel restructure
We rebuilt their Meta funnel from broad prospecting into a 3-stage architecture: cold audience awareness, warm retargeting with social proof, and cart abandonment conversion with limited offers.
05
Reel & video content sprint
2-day production sprint yielding 12 reels — product demonstrations, behind-the-scenes, and founder story content — that drove organic discovery alongside paid performance.
Creative mockups & deliverables
The results
Within the engagement timeline, Glow & Go Naturals achieved measurable growth across every key metric. The AI-powered creative testing and data-driven strategy delivered results that compounded month over month:
- 3.4×Meta ROAS in 90 days
- 2.1×Instagram follower growth
- -38%Cost per acquisition
- 4.5×Revenue growth in 12 months
