Prestige Landmark Realty — AD Digitals case study
Real Estate

120+ qualified leads per month for a Hyderabad luxury residential project.

120+
Qualified leads per month
₹6,800
Average cost per lead vs ₹35K before
3
Projects sold out via digital-only pipeline
80%
Reduction in lead acquisition cost

About the client

Prestige Landmark Realty is a mid-sized residential real estate developer based in Hyderabad with projects in Gachibowli, Kokapet, and Miyapur. With increasing competition from national brands, they needed to build a direct digital pipeline to qualified buyers — particularly in the ₹80L–₹2Cr segment.

The challenge

A prominent Hyderabad real estate developer was relying entirely on broker networks for leads — costing ₹25,000–40,000 per qualified lead. They had no social media presence, an outdated website, and no digital lead generation infrastructure.

Prestige Landmark Realty challenge context

Our approach

01
Digital audit & buyer persona modelling
We used AI-powered audience analysis to identify 3 high-intent buyer segments — young IT professionals upgrading from rentals, NRIs seeking investment properties, and HNIs seeking premium lifestyle projects.
02
Project microsite design
We built a conversion-optimised project microsite with virtual site map, unit configurator, pricing tool, and an EMI calculator — reducing the number of broker calls needed to close a site visit.
03
3D walkthrough video campaign
Produced 4 cinematic walkthrough videos — lobby, 3BHK show unit, clubhouse, and external view — used across Meta, YouTube, and LinkedIn. These drove 67% of all qualified leads.
04
Hyper-targeted Meta & LinkedIn campaigns
IT corridor targeting on LinkedIn (companies: TCS, Infosys, HCL, Wipro, Google Hyderabad), combined with Meta lookalike audiences built from their existing buyer database.
05
WhatsApp nurture automation
A 21-touch WhatsApp sequence over 30 days converted site-visit registrations into booked appointments at a 38% rate.

Creative mockups & deliverables

Campaign creative — Prestige Landmark Realty Content production — Prestige Landmark Realty Brand deliverable — Prestige Landmark Realty Performance creative — Prestige Landmark Realty

The results

Within the engagement timeline, Prestige Landmark Realty achieved measurable growth across every key metric. The AI-powered creative testing and data-driven strategy delivered results that compounded month over month:

  • 120+Qualified leads per month
  • ₹6,800Average cost per lead vs ₹35K before
  • 3Projects sold out via digital-only pipeline
  • 80%Reduction in lead acquisition cost
Client
Prestige Landmark Realty
Industry
Real Estate
Engagement length
8 months
Services delivered
Website Design & DevelopmentVideo Production & 3D WalkthroughsPerformance AdvertisingDigital Growth Strategy
Top result
120+
Qualified leads per month
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We were skeptical about digital for luxury real estate. Now it's our primary pipeline. The cost per lead dropped 80% and buyer quality actually went up. AD Digitals built something we didn't know was possible.
VP Sales & Marketing, Prestige Landmark Realty
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