About the client
LearnRight Academy is a Hyderabad-based online competitive exam preparation platform for UPSC, GATE, and banking exams. Founded in 2022, they had strong course quality ratings but were struggling to convert paid traffic at a viable CAC in the crowded EdTech category.
The challenge
An EdTech competitive exam prep brand had 68% ad spend waste on non-converting traffic, generic creative, unclear differentiation, and no social proof strategy. They needed to scale ahead of exam season.
Our approach
01
Audience segmentation & intent mapping
We segmented their audience into 3 cohorts by exam type and buying stage — and built separate creative funnels for each, stopping the practice of running one ad to all audiences.
02
AI creative testing sprint
Used AI to generate 40 ad concept hypotheses across different emotional hooks: aspiration, fear of failure, peer comparison, and instructor authority. Ran as a structured test and identified 4 winning concepts in 3 weeks.
03
Student success video production
2-day production sprint at a Hyderabad venue — 20 student success story testimonial videos, 6 instructor credibility clips, and 4 course demo walkthroughs. Instant social proof at scale.
04
Reels organic engine
Published 3 reels per week on Instagram and YouTube Shorts — exam tips, motivational micro-content, and student celebration moments. AI-scripted, student-validated, rapid-turnaround format.
05
Conversion funnel with micro-offer
Introduced a ₹199 "7-day mock test" entry-point offer that fed into full enrolments — reducing the commitment required for first purchase and increasing lifetime value by creating a two-step buying journey.
Creative mockups & deliverables
The results
Within the engagement timeline, LearnRight Academy achieved measurable growth across every key metric. The AI-powered creative testing and data-driven strategy delivered results that compounded month over month:
- 40,000+Paid enrolments in Q3
- 4.2×Return on ad spend
- -68%Wasted ad spend eliminated
- 2.8M+Organic reel views in 90 days
